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Multiple Perspectives on Social CRM: The Consultant, Analyst, Vendor, and Client
If you put a consultant, an analyst, a vendor, and an end user client together in the same room and ask them to explain or discuss social CRM or social business (or pretty much anything else), you will...
View ArticleThe Four Social Customer Engagement Scenarios
The Chess and Metz team have put together a visual to help organizations understand what we believe to be the four scenarios of social customer engagement. A more detailed version of this post is...
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Trends for Companies Searching for a Social Media "Something"
I was playing around on Indeed.com which is basically a massive job search engine that also allows you to look at trends for various job titles or descriptions. I thought it would be fun to take a...
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The Dangers of Doing What Works
Why is it that in the enterprise 2.0 and social CRM (and probably many other) spaces that we always try to offer a prescription to organizations problems based on what other organizations have done?...
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Questions to Ask When Developing a Social CRM Strategy
Social CRM means different things to different people. If you ask three people to explain social CRM chances are that you’ll get four different responses. The thing to remember is that all of this...
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Three Ways to Use Linkedin for Social Sales
I’m a big fan of Linkedin, I use it several times a week and when I announce what I’m working on (which I will do within a few days) it will become even more clear why it’s been so useful to me. I...
View ArticleSocial CRM at the re:think Conference in Norway
In just a few weeks I will be traveling to speak at the re:think conference in Norway on Social CRM. The conference will be taking place in Oslo and is a one day event for a limited 500 person...
View ArticleBruce Lee and the Art of Selling
Yesterday I had the privilege of delivering the closing keynote at the Sales 2.0 conference in San Francisco. My session was on Bruce Lee and the Art of Selling. As someone who loves kung-fu movies I...
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The Business Value of Social CRM and Common Use Cases
Chess Media Group has teamed up with Avectra to bring a series of educational resources around Social CRM for associations. We’re really excited to be working with Avectra on this because...
View ArticleWhitepaper: The Business Value of Social CRM and Common Use Cases Pt2
Last month we announced that we teamed up with Avectra to release a series of whitepapers on the topic of Social CRM. We already released our first whitepaper which looked at the business value of...
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